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Yunait launches as a social network for bargains

In Spain we’re struggling to recover from the recession. We’re behind our European neighbors and our unemployment rate is now 18%. A recovery is apparently coming, but in the meantime, people shuffle along, cashing unemployment checks, desperately looking for work and figuring out how to save here and there. A number of initiatives are mushrooming to help us do this. Television programs, individual blogs, comparison shopping sites, you name it. Yunait, an idea born to Pablo Elosúa and Santiago Perez, isn’t something you’d call innovative or a breakthrough. They haven’t received seed funding (yet) and don’t have major news to tell. But their idea is simple and well timed. In fact, they’re getting quite a bit of press coverage in Spain.

It’s been ages now that we’ve had coupon and cash back sites, discount directories, and price comparison engines. Nothing new about that. Elosua and Perez wanted to take those to a different level, taking advantage of today’s online social playground. When we find something juicy (be it news or an offer) we’re intrinsically inclined to want to pass it. We are proud social animals. Look at everything we’re sharing on our countless social network profile updates, restaurant, hotel and business reviews.
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